MySpace hopes high with UK launch
Myspace, the ever growing entertainment mogul that it is, looks to enlarge it’s reach by growing into the United Kingom’s music industry. This is both good and bad for the once mega social media giant. It’s been rivaled by facebook and was finally beat by them as king of social media networks, so now Myspace is reeling and looking to re-invent themselves to stay relevant.
A quote from the Yahoo article is as follows, detailing what Myspace aims to do in grabbing a piece of the pie in the music industry:
MySpace Music is already up and running in the United States, and aims to combine music content in the form of songs, videos, artist profiles, playlists and charts with social networking allowing fans to share their discoveries online.
Access to the site is free, but News Corp-owned MySpace aims to make money through advertising and by taking a share of sales of concert tickets and merchandise, reflecting broader diversification in the struggling music business.
Users can also purchase and download songs and albums on Apple’s iTunes digital store.
“This is indicative of the direction we want to go,” said Courtney Holt, president of MySpace Music.
“We want to be a social content and media platform and we believe heavily in the socialization of content as core to our future strategy,” he told Reuters in London.
“It’s not about just a passive listening experience. We want you to be active, we want you to go places, we want you to search for music. Music lives in places that require you to work to find it. We know our audience is hungry for discovery.”
The website is a joint venture with the four major record companies — Vivendi’s Universal Music Group, Sony Music, Warner Music Group and EMI Music — and features catalogues from independent labels and unsigned bands.
As long as it stays free then wonderful. I personally haven’t been on Myspace in 2+ years, as Facebook is the only relevant thing I use aside from Twitter. So here’s to Myspace again finding their niche and being innovators of music and social networking/media.
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